Max Huber was born in Switzerland on June 5, 1919. in 1936, Huber studied at the Zurich School of Arts and Crafts, majoring in graphic design and photography. He spent most of his time in library. At the end of year 1940, he visited Studio Boggeri in Milan and left behind his hand-drawn calling card. Boggeri was deeply impressed by the card and even though Huber could barely speak any Italian, he was hired.
In 1942, he returned to Switzerland. He worked for DU magazine and joined the Modern artist of the Allianze group led by Max bill. He then returned to Milan after the war ended and worked as a freelance at RAI (Italian radio and TV), ENI, La Rinascente, Olivetti, Einaudi, Milan Triennale, Automobile Club of Italy and Montecantini, and made posters for the Monza car races.
His portfolios are ranging from Architecture and design, politics, sport , Industry, music, La Rinascente, media, publishing , textile, food to stationary. He did almost everything in graphic design and it would be magnificent if we could have a chance to see how he handled the web design. He always contacted the clients and while working with his clients, he would try to adapt to their request if possible and if the request was ridiculous, he would then reject them.
He combined images and typography in a very interesting way and he was highly influenced by futurism and you can notice this from his sport posters which has a feel of movement. The geometric shapes were inspired by the constructivism and you can see from the jazz poster which interesting and playful placement of typefaces and rectangles. The lovely color were influenced by the Allianz group which emphasis with color. He combined them all to make his work distinctive. His logo's designs, La Rinascente department store, Coin clothing , Essalunga are still used till today.
Max Huber designs are simply timeless. Salute to Max Huber