"Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution."
Ivan Chermayeff was born in London England on June 6 1932. Chermayeff studied at Harvard University, then he moved to the Institute of Design (ID) at Illinois Institute of Technology (IIT) and finally, he moved to the Yale University - School of Design. He is a founding partner of Chermayeff & Geismar, a leading graphic design firm specializing in corporate identity, brand development and logo design. “The gifted eyes and self confident that make his work look so effortless and never labored, so varied its in range from hard-lined geometric logos to loose and child like illustration.” Henry Wolf
If you curious to see his collages Suspects, Smokers, Soldiers and Salesladies: by Ivan Chermayeff are worth to get.
For the logo designers TM, Trademarks Designed by Chermayeff & Geismar is a must book to have.