APMF

APMF is a once every two year gathering of communication channel specialists, brand owners, publishers, and digital trendsetters. Set in the magical island of Bali, APMF is curated to challenge old conventions, to embrace new ideas that shape the future of media and consumer engagement. It highlights trends on shifting media landscape, consumer speed of adoption and their impact to business.

The challenge was to redesign APMF’s identity that looks fresh, unique and memorable. The initial itself present a challenge, as the form could be too simple and hardly memorable. We are foucsing on each character of the letter to create a distinctive logomark.  Instead of creating straight vertical lines for the letters we make it slightly diagonal for the stem of the letter “M” and crossbar of the letter “F”. By making a strong diagonal crossbar in the letter of “A” The wordmark become very expressive and  distinguish it from any other initial.